John Lewis Partnership
We have been very busy as, unbeknown to many,
we were involved in the major relaunch of its two brands,
John Lewis & Partners and Waitrose & Partners rebrand,
with a new visual identity.
The new branding was unveiled, on the facades of
several sites, including John Lewis’ flagship
store on Oxford Street, with Omega Signs playing
an integral part in this.
Omega Signs have a long relationship with John Lewis
and Waitrose spanning over 10 years.
At the beginning of this year Omega were asked to sign a Non-Disclosure
Agreement and became part of the Project B team to deliver the signage
for the new brand.
Furthermore, working closely with Pentagram Design and John Lewis Partnership,
Omega’s role was to develop the 2D brand concept into a workable 3D signage solution.
Finally developing prototypes for both brands that would work across a whole range
of sites and structures.
Manufacturing of the signage commenced in secrecy and we have been installing
under wraps the signage at the flagship
store on Oxford Street and other key sites
since June. Certainly the task has been challenging.
Oxford Street alone has a 170 metre glass fascia with curved corners and we have
designed and installed the new brand to curve
around the window. Altogether the signage, including 5
huge 12m long externally illuminated blade
signs, was installed in secret over the course of
several months. Finally they were covered up ready for
our teams to carry out the big reveal overnight on
the 3rd September to ensure that all the signage
was on display for the big launch on 4th
Similarly, Omega Signs have also completed the rebranded
signage at Waitrose shops in Edgware Road and
Clerkenwell in London and the Head Office at
Duncan Chapman said
“This is the culmination of 6 months
hard work by the project team involved
and everyone has shown a real drive
and commitment to working together
and delivering success together. What is
more impressive is that it has all been
done under wraps, working to a strict,
immovable deadline ready for the big
launch on 4th September. The result is