Late last year Thomas Cook
completed the purchase of
Co-op’s travel business retail
stores, significantly enhancing
their presence on the high street.
Thomas Cook are now in the
process of re-branding these
stores to bring them under the
house banner and reaffirm the
Thomas Cook brand as ‘the best
Following a competitive tender
Omega Signs were appointed as the
signage contractor to undertake the
rebranding. We surveyed 50 stores
within a 3 week period, including 2
stores in Northern Ireland. These
stores had visuals produced using
Thomas Cook brand guidelines &
issued for approval before
manufacture was undertaken. For
the majority of the sites the design featured a new store fascia & projection sign.
However, some of the larger stores had a greater opportunity to really maximise the impact of
the brand by utilising the available window space. We did this by installing high resolution digital
prints of various idyllic beach scenes supplied by Thomas Cook. We used our large format
printers to produce the prints, in some cases over 10m long & 2.4m high. When installed to the
windows the finish is truly stunning & the impact further enhances the premium travel
credentials of the Thomas Cook brand.
This phase of the store refurbishment programme including new external fascia signs &
projection signs was completed in 10 weeks.