Thomas Cook

Case StudyThomas Cook

late last year thomas cook completed the purchase of co-op’s travel business retail stores, significantly enhancing their presence on the high street.

thomas cook are now in the process of re-branding these stores to bring them under the house banner and reaffirm the thomas cook brand as ‘the best in travel’.

following a competitive tender omega signs were appointed as the signage contractor to undertake the rebranding. we surveyed 50 stores
within a 3 week period, including 2 stores in northern ireland. these stores had visuals produced using thomas cook brand guidelines &
issued for approval before manufacture was undertaken. for the majority of the sites the design featured a new store fascia & projection sign.

however, some of the larger stores had a greater opportunity to really maximise the impact of the brand by utilising the available window space. we did this by installing high resolution digital prints of various idyllic beach scenes supplied by thomas cook. we used our large format printers to produce the prints, in some cases over 10m long & 2.4m high. when installed to the windows the finish is truly stunning & the impact further enhances the premium travel credentials of the thomas cook brand.

this phase of the store refurbishment programme including new external fascia signs & projection signs was completed in 10 weeks.

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