John Lewis Partnership

Case StudyJohn Lewis Partnership

we have been very busy as, unbeknown to many, we were involved in the major relaunch of its two brands, john lewis & partners and waitrose & partners rebrand, with a new visual identity.

the new branding was unveiled, on the facades of several sites, including john lewis’ flagship store on oxford street, with omega signs playing an integral part in this.

omega signs have a long relationship with john lewis and waitrose spanning over 10 years.

at the beginning of this year omega were asked to sign a non-disclosure agreement and became part of the project b team to deliver the signage for the new brand.

furthermore, working closely with pentagram design and john lewis partnership, omega’s role was to develop the 2d brand concept into a workable 3d signage solution. finally developing prototypes for both brands that would work across a whole range of sites and structures.

manufacturing of the signage commenced in secrecy and we have been installing under wraps the signage at the flagship store on oxford street and other key sites since june. certainly the task has been challenging.

oxford street alone has a 170 metre glass fascia with curved corners and we have designed and installed the new brand to curve around the window. altogether the signage, including 5 huge 12m long externally illuminated blade signs, was installed in secret over the course of several months. finally they were covered up ready for our teams to carry out the big reveal overnight on the 3rd september to ensure that all the signage was on display for the big launch on 4th september.

similarly, omega signs have also completed the rebranded signage at waitrose shops in edgware road and clerkenwell in london and the head office at bracknell.

duncan chapman said “this is the culmination of 6 months hard work by the project team involved and everyone has shown a real drive and commitment to working together and delivering success together. what is more impressive is that it has all been done under wraps, working to a strict, immovable deadline ready for the big launch on 4th september. the result is stunning!”

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