asda express stores
take a sneak peak at the new asda express stores we’ve been completing…
the east of england co-op is the largest independent retailer in east anglia and serves the communities of norfolk, suffolk and essex. last year it unveiled a new look designed to set it apart from other big retailers and a key part of this was to install the new brand logo across the estate.
with over 200 trading outlets from food stores to funeral care; pharmacy and travel stores this was a mammoth task and omega signs were appointed to help manage the process. the first step was to translate the new logo into a signage design that would work across a number of different signage formats from the shop fascia to other external signs such as way finding and totems. the key was to ensure that the sign design had strong standout; brand consistency and retained the fresh modern feel of the new look logo. in conjunction with the co-op design team several designs were put together and it was agreed that the logo could be enhanced by inserting an acrylic led key line around the co-op built up letters. this helped create a subtle halo effect around the logo ensuring that it has great standout in the dark and enhances the visual presence on the high street. led lighting is also a great solution on signs as it requires low maintenance and is environmentally friendly.
a sign family was developed by omega signs using standard sizes for logo boxes & lettering that meets the needs of each of the brands within the estate. using this approach means the best fit, and therefore most cost effective solution, could be used across the whole estate.
to find out how we can help you further please contact us either by phone on 0113 240 3000 or email on email@example.com. alternatively complete the online enquiry form.
newmarket approach, leeds LS9 0RJ