ASDA Click and Collect

Case StudyASDA Click and Collect

the big news in the grocery sector is the growth of the click and collect concept. asda has taken this up with great gusto.

in 2013 it was looking to roll out a click and collect grocery service to 250 sites. this allowed customers to collect their shopping at different sites including areas currently not served well by asda stores.

a major part of the investment was the installation of new signage. internally the requirements were to direct customer to in-store collection points. externally to communicate the click and collect offering on existing external totems.

one of the key issues was the need to have a range of internal and external signs that would work across the very different asda formats throughout the country. omega signs has worked in close partnership with asda for the last 20 years. they have an extensive knowledge of the estate.

in partnership with the asda design team omega developed a family of internal signs. this met the differing needs of the individual stores but, retained the corporate look and feel and were cost effective to produce.

the task has been enormous, requiring a considerable amount of out of hours working. however the deadline to install new totems and all the internal signage in 200 stores over a 5 week period was achieved by omega’s renowned strong project management skills which really came into play.

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