With over 900 stores, Superdrug is a well-known and well-loved high street brand. Over the last year the company has embarked on a major refurbishment and upgrade programme including a rebrand of their logo. This is a mammoth task and Superdrug needed sign companies with the skills, flexibility and expertise to deliver the project on time and within budget. Omega Signs were an obvious choice and were one of the successful companies to be chosen to complete the job.
With branches all over the UK Omega had to survey lots of different sites producing CAD drawings for each store. The work has involved both new LED illuminated external fascia signs and internal navigational signs, all manufactured in house. The internal signs are made from foam perimeter boards with Foamex letters for all the different categories in store and have resulted in much clearer wayfinding for customers. However it has required strong project management skills to ensure that each store gets the right install and, once again, demonstrates Omegas flexibility and can do attitude.
With 30 stores completed and another 25 in the pipeline the rollout programme is likely to continue into 2015.