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East of England Co-op
The East of England Co-op is the largest
independent retailer in East Anglia and
serves the communities of Norfolk, Suffolk
and Essex. Last year it unveiled a new look
designed to set it apart from other big
retailers and a key part of this was to install
the new brand logo across the estate.
With over 200 trading outlets from food stores to
funeral care; pharmacy and travel stores this was
a mammoth task and Omega Signs were
appointed to help manage the process. The first
step was to translate the new logo into a signage
design that would work across a number of
different signage formats from the shop fascia to
other external signs such as way finding and
totems. The key was to ensure that the sign
design had strong standout; brand consistency
and retained the fresh modern feel of the new
look logo. In conjunction with the Co-op design
team several designs were put together and it
was agreed that the logo could be enhanced by
inserting an acrylic LED key line around the
Co-op built up letters. This helped create a subtle
halo effect around the logo ensuring that it has
great standout in the dark and enhances the
visual presence on the high street. LED lighting
is also a great solution on signs as it requires low
maintenance and is environmentally friendly.
A sign family was developed by Omega Signs
using standard sizes for logo boxes & lettering
that meets the needs of each of the brands
within the estate. Using this approach means the
best fit, and therefore most cost effective
solution, could be used across the whole estate.