Omega has had a long standing relationship with Asda providing internal and external signage for their stores for over 20 years.
So when ASDA were looking for a signage company to manage the internal reconfiguration of their chilled food area in all stores Omega were the perfect partner.
The programme was significant in that it involved the whole estate but it had to reflect that there were differing needs depending on the size and age of each store. The timescales were also very tight and the new layout needed to be completed in all stores in a 4 week time period.
Initially each store had to be assessed to identify the exact requirements but it was clear that a field survey of every store was not possible in the time frame. Fortunately because of Omega’s long standing relationship with Asda we have a comprehensive view of each store in many cases we were able to complete desk top analysis to assess the needs of individual stores only doing field surveys as necessary.
With no two stores the same the project was very bespoke in nature and Omega’s strong project management skills and attention to detail came to the fore to keep the project on track and to specification. Omega undertook all the manufacturing and installation liaising with external contractors and of course minimising store disruption was a given so all of the installation was completed in store overnight.
In all, the reconfiguration of the chilled signage was completed in the timescale in around 300 stores. A mammoth job but one that we can be very proud of.